13 easy ways to make your hotel experiential
What is better than good online hotel review? A guest that raves to friends and coworkers about your hotel. But what is the secret sauce to generate this enthusiasm?
The #1 thing our glamping guests say at checkout is, “we wish we had booked a longer stay!” Guests never book with us because they need a place to sleep. They book for the experience we offer.
How do we garner such enthusiastic guests that rave to friends and coworkers about your hotel?
Design, design, design. Hire the best designer you can to make the most impactful design improvements possible
Outdoor space. Today’s hotel guests want to be outside in a well designed outdoor space
Bring guests together. Offer a mixer with complimentary hors d'oeuvres, or a free glass of champagne
Have a campfire (or fireplace). Surround it with beautiful, comfortable furnishings
Offer s’mores. Our glamping guests get very excited about s’mores, all for $10 in food cost
Offer great (free) amenities: Buy a few bikes or kayaks and let guests use them for free
Optimize your space for views. I am regularly shocked at hotels that don’t do this. Guests can look at each other when they get home. Orient spaces to the view as much as possible
Recommendations. Make sure your concierge has first hand experience with the top 5-7 activities near your hotel, and can turn them into an itinerary for guests
Stack as many great amenities together as possible. Do this right and your guest’s will plan their next stay before they leave
Don’t overlook hospitality basics: Safety, cleanliness and amazing service are the foundations of hospitality
Don’t charge for water (and other inexpensive amenities). Our glamping tour guests used to remark, “I haven’t taken out my wallet all week!” Experiences are more immersive when you aren’t signing a credit card receipt
Don’t be out of touch with your guests. The owner and your manager need to talk to as many guests as possible to accentuate what guests love and fix what they don't
Don't hand out a paper with recommendations without going through the options with guests
Get better reviews, more bookings and a higher ADR by making your hotel more experiential.