Starting a glamping company? Read this first.
Many people build their own house. I am not one of those people. But I could put in long hours watching diy videos and put good money after bad learning how to lay a foundation, build the frame, put in utilities and so on. Eventually I would be successful. It would take a lot of time and involve a lot of failure before success.
With the proper expertise, building your own house is a wonderful experience. Without the time and resources, it is a disaster.
Similarly, a well executed glamping business is deceptively simple. I once had a guest, while surveying the infrastructure of a glamping experience say, “I guess you have a lot of outdoor lights”. His assessment is frighteningly common.
Guests regularly ask about starting their own glamping business. They plan to “just put up a couple tents” and count their money. I ask if they are ready to learn the hard lessons, make all the mistakes and persevere until they succeed. And if so, do they have the resources -financial and other- to make the business a success.
Here are some factors to consider before taking the plunge.
Do's and don'ts of starting a glamping business
Know your numbers!
What occupancy and ADR will you achieve in year one, two, three, etc.
What will FF&E costs be?
What will labor costs be?
What will your season be, and how will your occupancy be effected?
Will those numbers sustain your business?
Think of every aspect of the experience you are creating
Understand you are running a hotel
Think running a glamping company is glamorous. Clean a few toilets and you will realize it is anything but
Pursue a location before knowing what permits are required
Open without a solid business plan and marketing plan
Assume it is easy (no business is)